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Basics of SEO Terms and Their Meanings

  • November 18, 2018
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Alt Text: This is done in these images. With this help the search engine knows what the image is about.

Anchor Text: Used to link some other page. You can do it in the image as well.

Back Link: This is a link that has been done from your site to another site.

Black Hat SEO: This technique is used to rank your site quickly in search engines. But this is not safe and it gives you the risk of penalties.

Bot / Spider / Crawler / GoogleBot: Search Engine sends its bots to other sites. Through which he can read the content of your site. This is an automatic process.

Keyword: This is a phrase or sentence, people who search in the search engine. Keyword is of two types; Short Tail and Long Tail The keyword which contains 1-3 words is called Short Tail, and more than that is called Long Tail.

Meta Data: The search engine, it does it to show the search results properly.

Meta Title: This is the title of your article or website that describes your content.

Meta Description: In the search result it is used to describe content.

No-Follow: This is an attribute that is used in anchor text. From this, search engine understands that you are not following that link. It is used in the external link.

On Page SEO: To make your website or blog post SEO friendly, the technique you use in your site is called On Page SEO. In this you have to optimize texts, images, tags, URL structure, internal links, headers.

Off Page SEO: The technique used to improve your website’s ranking position in the Search Engine is called Off Page SEO.

Robot.txt File: This file is a communicate art with search engine robots and tells them to index the site and which page to index and which page is not.

Pagerank (PR): Google gives every website and page a rank from 0 to 10, looking at their site’s quality and SEO score. The more her page is the best rank in Google. But the PR updates are not coming from the last year.

SEO: Search Engine Optimization This is a process to improve your website’s search engine score. Good SEO determines which page of search results will show in your page

Sitemap: Sitemap contains the details of all the contents of your blog or website. By submitting it to the search engine, he can read all your pages well.

White Hat SEO: This is called good quality SEO technique. It takes time to rank your page, but you are perfectly safe with penalties.

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